Zarr is a collaboration between Pakistan Mobile Communications Limited (PMCL) and Hanker Digital, two names known for innovation and excellence in their respective fields. Together, we’re redefining how apparel brands connect, operate, and grow in Pakistan’s rapidly evolving fashion industry.

The local apparel scene is full of creativity but often limited by fragmented systems and inefficiencies. Zarr brings a unified, data-driven solution that empowers brands to focus on what they do best—creating great fashion—while we handle the rest.

Just as Jazz transformed the digital world and Hanker revolutionized the e-commerce industry, Zarr aims to add real value to the apparel ecosystem through smarter integrations, seamless operations, and stronger brand enablement. This is where fashion meets technology. Welcome to the future with Zarr.
Want it, Zarr it!